This is an important one! Many vacation rental management companies prefer to market their clients’ properties only on their own website. That can be a problem because an individual manager’s website, no matter how popular, is never going to get the same amount of traffic as major listing sites like VRBO or Airbnb – which means you’re missing out on a lot of potential guests.
A vacation rental manager’s 25-50% ought to cover the cost of marketing your property on at least one major listing site in addition to any marketing efforts they make to raise the profile of their own site. Listen for words like “appear high in the search results” or “search engine marketing” – these are good indicators your manager has put effort into raising and maintaining their website’s profile online. Your manager should also actively solicit reviews from happy guests and follow up with guests who have already stayed at the property to see if they want to re-book next year. Ask your vacation rental manager what they do to ensure repeat business and 5-star reviews to entice new guests to come and stay at your property.
In addition to listing and promoting your property with One Fine Flat and on our own website, we handle direct marketing to our worldwide database of guests on 25+ major sites, including Expedia, Booking, Airbnb, Kayak and many more.
We understand that no matter how popular one individual site may be, at least one major listing site is necessary for higher amounts of traffic. We also take care of other marketing aspects, including search engine marketing, soliciting reviews from guests and following up with previous guests.